ASMA Africa helps tour companies and safari lodges get direct bookings from travelers in the U.S., Canada, and Europe — using smart ads, automation, and AI-powered tools that meet travelers where they are.
Limited in-person consultation slots available — post-KILIFAIR only
Our mission is to connect local experiences with international travelers through intelligent marketing, AI tools, and world-class execution. We blend global strategy with local insight to help travel businesses scale confidently and sustainably.

Deep understanding of African tourism
landscape

Connecting African experiences with international travelers

Smart automation and intelligent marketing
tools
ASMA was envisioned as a bridge connecting two worlds – the rich, untapped potential of African tourism and the vast, eager audience of global travelers. Our journey began with a profound appreciation for Africa’s heritage and a clear vision: to harness the power of digital marketing to unveil this hidden treasure to the world. Today, we stand as a committed ally to African tourism businesses, driving their growth with innovative strategies and unwavering passion.
Whether you're a tour operator, lodge owner, or luxury experience provider — we help you attract and convert high-value guests from outside Africa using modern marketing strategies and an exclusive CRM system tailored for the tourism industry.
We’re your dedicated partner in the grand safari that is travel and tourism.
Whether you're a tour operator, lodge owner, or luxury experience provider — we help you attract and convert high-value guests from outside Africa using modern marketing strategies and an exclusive CRM system tailored for the tourism industry.
Find answers to our most frequently asked questions here.
We help you get more direct bookings through ads and automation that targets travelers globally.
Tour companies, lodges, and safari camps ready to scale their international reach.
No long-term contracts. We work monthly based on performance and results.
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After working closely with ASMA Africa, I don't think we would be in such a strong position or have such great stats without their assistance. We have renewed our contract with them every year and don't feel the need to look any further.


I express my deep gratitude to the team for the impeccable and productive service to the company activities based on the results of seven years of joint work I recommend the services. We have seen an increase in direct booking on our website.


These guys know what they are talking about. It took us a while before we started advertising and now looking back, this was one of the best decision for our company. Covid-19 slowed down business for us and if you are anything like us, it was a rough couple of years. I would definitely recommend these guys.

"Imagine your business showing up the moment a traveler in Toronto, Berlin, or Chicago types: 'best Tanzania safari. '
And imagine the message lands in your CRM, is replied to instantly, and leads to a booking — all without you lifting a finger. "
Show Up Where Travelers Are Looking
We place your brand in front of international travelers actively searching for trips to Africa — using targeted Google & Facebook ads managed by certified experts.
Capture Every Lead With Automation
Every inquiry from social media, your website, email, or WhatsApp is captured into a centralized inbox. Our AI-powered CRM replies instantly, follows up consistently, and keeps you in control.
Scale With Confidence
We manage everything — campaign setup, ad tracking, conversion optimization, and reporting — so you can focus on delivering unforgettable guest experiences.
Ready to get started?
Setup fee waived (full details during consultation)
Bonus ad credit available to qualifying partners
Hosted landing page & CRM setup included
Available only for signups within 7 days of meeting
Book your in-person proposal meeting in Arusha.
Limited availability for 3 days after KILIFAIR only.
Limited in-person consultation slots available — post-KILIFAIR only

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